Using Chitika eMiniMalls With Adsense
Many of the questions I’ve heard asked about Chitika eMiniMalls have been related to whether or not they can be used on the same page as Google Adsense ads. This was initially of major concern for a number of us when we first came across eMiniMalls. As a result, many wrote an email to Adsense for clarification some a couple times even. The final response is that it was allowable from the perspective of Adsense to use Chitika eMiniMalls on the same page as Adsense ads in the following circumstance (I’m told by a YPN publisher that this is also true with YPN):
1. eMiniMalls must be made to be NON-contexual
This is great news as it added Chitika eMiniMalls as another revenue stream to the sites of many without compromising another important source of income like Adsense.
Note: Chitika has another ad system, called RealContext, that is NOT allowed to be used in conjunction with Adsense - don’t get them mixed up.
It is worth noting that different webmasters and bloggers have seen difference results from using Adsense and Chitika’s eMiniMalls on the one page. These results have included:
A few publishers have reported small decreases in their Adsense earnings. Some have even noticed a 5-10% decrease in overall Adsense earnings since adding eMiniMalls. Of course, this is considerably less than the overall increase in earnings that the eMiniMalls have returned so many are willing to take this hit knowing that an overall considerably better financial position.
A smaller number of publishers have noticed increases in their Adsense earnings when they replaced one of multiple Adsense Ad units with a Chitika eMiniMall unit. This sounds crazy - bit it makes sense when you realise that sometimes less Adsense Ad units on a page can result in increase click value amount for some ads (thats another topic for another day)
* Some have found eMiniMalls to be so well suited to their site’s that they’ve removed Adsense altogether and are just running the Chitika ads (I wouldn’t recommend doing this straight away without testing things first).
