Introducing Google Analytics
Guess what webmasters? Google wants you to attract more of the traffic you are looking for, and help you turn more visitors into customers. And even better it’s free!
What is Google Analytics?
Google Analytics is a free full-featured powerful set of statistics and reports that will help you understand various things about your sites visitors. There are over 80 different reports available to track your visitors.
- How a visitor found your site
- What pages they visited
- Identify common exit pages
- Identify navigation bottlenecks
- How you can make their visit better
- Drive targeted traffic
- Improve conversion rates and increase your sites profit (increase ROI)
- Track performance of AdWords Campaigns, Email Campaigns and various other marketing campaigns
- Track Keywords and SEO efforts
- Can be integrated with your AdWords if you have one
Are you sure it’s free?
Yep it’s free. Google recently bought out a program called Urchin. They are now offering this same or similar service, which others have stated cost quite a pretty penny to use($200 a month), for free for those who have up to 5 Million page views per month(per account) or if you are an active AdWords user with a campaign in good standing you will be provided this service free without any page view limitations.
I found the Google Analyticssign up process quite simple as I just signed up myself (I already had a google login). I have the code set up on several sites and am no waiting for the reports to start coming back!
Google Analytics
Google Analytics Support and FAQS
New York Times Google Analytics Article
