Beginners Increase your Adsense Income

If you are really wanting to make money with Google AdSense I think there are a few things that are important for you know or do.
Of coarse as always these suggestions are only my opinion. Please make sure you test what works best for your site . I can only tell you what is working for me take ‘m or leave ‘m but I tell you this same info made a big difference with my online income increasing.
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Setting Google AdSense Alternate Ad URL

Are you monetizing your website with Google AdSense? LOL

If you are you’re going to want to take a moment to set up alternate or default ads for your AdSense Ads. Alternate ads would be an ad that would replace the AdSense Ad when there are no available ads and instead a lovely PSA (Public Service Announcement) appears that when clicked will not result in any revenue for you (Example of a PSA RedCross.org). These ads, while helpful to communities and/or non for profit organizations, will instead lower your CTR (click through rate) as well as ePCM (Page View Value per 1000). I personally had no idea how simple it was to set up a default ad until fairly recently and wanted to take a moment to pass this valuable information on as it did increase my overall CTR and ePCM as well as created an additional source of revenue.
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Google AdSense Rewards Content

If you’ve been looking for a fairly simple way to increase your website’s revenue, or even just supplement your sites hosting costs, Google AdSense may be your answer.

Google AdSense is a phenomenal advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising marketing revenue simply by displaying Google’s AdWords advertiser ads. The more content pages you have, the more advertising revenue you can make. It’s really that simple.

Google AdSense makes selling advertising space easy, as they handle everything for you. With access to a database of hundreds of thousands advertisers ready with pay per click ads as well as pay per impression ads, you’ll never have to worry about finding advertisers for your website again. The great thing about Google’s sophisticated advertising system is that the ads that display on your web pages are relevant to your content. They scan each page to determine what your page is about and display the ads accordingly. This will increase your click-through rate considerably, as relevant text ads combined with quality content are highly effective.

If you have a quality site that provides content to it users you may qualify to display Google AdWords text ads on your web pages. Although the AdSense program is free to apply, your site will be reviewed and must be approved in order to begin displaying the ads. As there have been many sites turned down, you’ll need to ensure your site meets Google’s criteria prior to applying by viewing their current guidelines and policies.

They’re basically looking for quality sites offering content. The keywords here are “quality and content” . So if your site is under construction, loaded with advertising and/or broken images and links, don’t even waste your time applying, as you won’t be accepted. However, if you have a quality site and provide your visitors with content, you will most-likely be accepted.

This great post was first posted here : Google Adsense

How to Run Google Adsense and Chitika eMiniMalls on the same page

So how does one “make eMiniMalls non-contextual” and thereby able to be run on the same page as Adsense?

Default Code

Chitika has made this extremely easy - in fact they’ve made it so easy you don’t have to do anything different at all because they’ve just changed the default of their ads to be ‘non contextual’. So when you log in and click the ‘Get eMiniMalls Code’ link and design your ads they’ll supply you with the code that makes using eMiniMalls work with Adsense without you having to mess around with adding code.

The all important code in what they give you is:

ch_non_contextual = 1;

If you’ve previously inserted code into your site it might be worth checking its in it or else your ads will be contextual.

Targeting Keywords - Rotation

So the question many will no doubt ask is “If the ads are non contexual - what determines what ads will now be served?”

Good question. If you look at the code that Chitika gives you you’ll notice another new line of code that comes to you by default like this:

var ch_queries = new Array(”digital cameras”, “ipod mini”, “sony playstation”, “dell laptop”);

This is the line of code that tells Chitika what ads to serve your site. If you leave it as is it will rotate four types of ads through your pages - ads for ‘digital cameras’, ‘ipod minis’, ’sony playstations’ and ‘dell laptops’. The beauty of eMiniMalls is that while these ads might pay ok per click - they are not likely to be highly relevant ads to the topic of everyone’s site - so you’re able to change them. Simply remove the words between the “and” marks and insert relevant words to your site. If your site is about MP3 players try “MP3 Player”, “ipod mini”, “ipod photo”, “iriver” etc. You can insert as many keywords as you like. This will help to keep your site looking fresh and hopefully stop your regular readers becoming blind to your ads.

For example, on a cameras site,you might change the list to be:

var ch_queries = new Array(’Canon Powershot S2 IS’, ‘Canon Digital Rebel XT’, ‘Canon Powershot A520′, ‘Canon PowerShot A510′, ‘PowerShot SD400 Digital Camera’);

You might also like to periodically check and change the ads you rotate to help with ad blindness. I know of a couple of sites who are changing the keywords that they target once per week to keep things fresh.

Targeting One Keyword

If you just want to target ONE keyword do so by:

1. deleting this bit of the code:

var ch_queries = new Array(’phrase1′, ‘phrase2′, ‘phrase3′);
var ch_selected = Math.floor((Math.random() * ch_queries.length));
ch_query = ch_queries[ch_selected];

2. replacing it with:

ch_query = ‘ipod mini’;

Targeting Titles as Keywords:

One of the things that is done on many of sites is picking keywords that are pretty specific. ie instead of just adding “digital camera” you can add “canon eos 20d” and get ads for a specific digital camera. This is particularly useful on a page about a specific digital camera as it will increase your click through rate quite a bit.

One way of targeting specific words is to target the titles of your pages (if you use titles that include the keywords of your pages that is). How you do this will of course depend upon the system that you use to make your site or blog - but if you’re using Movable Type or WordPress you’ll find that both of these systems have title tags that will trigger the title for a particular post.

For example on a MT blog they line of code targeting keywords would look like:

ch_query = ‘< $MTEntryTitle$>‘;

In WordPress to target the title you’d use this…

‘< ?php the_title(); ?>’;

If you use another blog platform please feel free to let us know what the code would be in comments below.

Keep in mind that this will only be effective if you use titles on your site that are pretty specific to products. If you don’t you might want to consider specifying some keywords as you might end up with empty ads or very irrelevant ones.

Using Chitika eMiniMalls With Adsense

Many of the questions I’ve heard asked about Chitika eMiniMalls have been related to whether or not they can be used on the same page as Google Adsense ads. This was initially of major concern for a number of us when we first came across eMiniMalls. As a result, many wrote an email to Adsense for clarification some a couple times even. The final response is that it was allowable from the perspective of Adsense to use Chitika eMiniMalls on the same page as Adsense ads in the following circumstance (I’m told by a YPN publisher that this is also true with YPN):

1. eMiniMalls must be made to be NON-contexual

This is great news as it added Chitika eMiniMalls as another revenue stream to the sites of many without compromising another important source of income like Adsense.

Note: Chitika has another ad system, called RealContext, that is NOT allowed to be used in conjunction with Adsense - don’t get them mixed up.

It is worth noting that different webmasters and bloggers have seen difference results from using Adsense and Chitika’s eMiniMalls on the one page. These results have included:

A few publishers have reported small decreases in their Adsense earnings. Some have even noticed a 5-10% decrease in overall Adsense earnings since adding eMiniMalls. Of course, this is considerably less than the overall increase in earnings that the eMiniMalls have returned so many are willing to take this hit knowing that an overall considerably better financial position.

A smaller number of publishers have noticed increases in their Adsense earnings when they replaced one of multiple Adsense Ad units with a Chitika eMiniMall unit. This sounds crazy - bit it makes sense when you realise that sometimes less Adsense Ad units on a page can result in increase click value amount for some ads (thats another topic for another day)

* Some have found eMiniMalls to be so well suited to their site’s that they’ve removed Adsense altogether and are just running the Chitika ads (I wouldn’t recommend doing this straight away without testing things first).